The Zhu Badminton Centre (ZBC) is a 12-court badminton facility in Christchurch, New Zealand. It's the only purpose-built badminton hall that meets international standards set by Badminton World Federation in the South Island. ZBC hopes to grow the wonderful sport of badminton in New Zealand - starting in Canterbury.
I was tasked with creating a logo and signage for this new & cutting edge facility. I selected a font that was dynamic and sporty with an italic angle to convey the speed of the sport. The shuttlecock was used for obvious reasons, albeit simplified a lot for readability at a distance. The feathers were stylized to invoke the image of a phoenix.