Southern Performance Apparel

Southern Performance Apparel are an upcoming outdoor clothing line. The ethos of SPA is to create an honest apparel company that doesn't hide anything. They aim to make quality, fitted clothes that can be used for casual wear, the gym or even boating. They wanted their image to project an all-around honest southern apparel company. A brand they admired was Columbia Apparel, so I chose to use a logo that could easily fit into a square. As it turned out, we could represent the mountains and the ocean in the same symbol which are both images that clearly demonstrate the company's products.