Comedy Fukuoka is a company that organizes, produces and promotes English language comedy shows in Fukuoka, Japan. The core demographic of Comedy Fukuoka's shows are expats living in Japan looking for English friendly entertainment.
Comedy Fukuoka didn't want to update their logo but needed a new collateral suite to promote their events and social media. The suite needed to incorporate the existing elements but also give it a fresh look without completely changing the feel.
Comedy Fukuoka does two types of events, Showcases that featured international headliners, and smaller open mic shows featuring local comedians. The two events needed to share elements but be easily distinguishable on all platforms. I used a contrasting red and blue theme playing off an old Japanese saying "red oni, blue oni" which references two oni (monsters) similar in appearance but contrasting in personality.